If there’s one truth in email marketing, it’s this: Leads grow cold and people unsubscribe. In order to be successful with email, you have to consistently grow your list. If... read more →
This article was originally published on MakeALivingWriting.com. Visit that site if you haven't. Carol Tice's freelancing and writing craft advice is top notch. For a while, I had a large client that... read more →
There is a difference between content and blogging. Blogging is a lose collection of posts that don’t support an overall goal. There’s no architecture. There’s no plan. A post is... read more →
"Man must cease attributing his problems to his environment, and learn again to exercise his will - his personal responsibility."
The Internet has disrupted the way people and companies do business. “In the digital age, every business is in the publishing industry.” If you’re running an online business, content marketing... read more →
In the old days (you know, the 90’s) marketing on the Internet was about spreading your logo as far as you could. The more visitors who saw your brand’s name,... read more →