If there’s one truth in email marketing, it’s this: Leads grow cold and people unsubscribe. In order to be successful with email, you have to consistently grow your list. If you’re like most marketers, you’re always looking for ways to capture subscribers. The smartest way to encourage sign ups is to give away a piece […]
Category: Marketing
Add Depth to Your Content with the Hub & Spokes Structure
The hub and spokes structure is a method of adding structure and comprehensiveness to your content marketing by organizing the relationships between posts.
How to Write Effective Blog Post Titles [Guide]
Your headline is like a job interview or meeting your date’s father. You only get one impression, so you better not screw it up. Unfortunately, that’s exactly what most people do. They write a lack-luster headline, so no one reads their article. In fact, most content doesn’t get shared at all. An effective headline is the […]
5 Reasons Your Online Business Needs Content Marketing
The Internet has disrupted the way people and companies do business. “In the digital age, every business is in the publishing industry.” If you’re running an online business, content marketing is absolutely essential. If you avoid it, you’ll be left behind. Content marketing is the practice of creating informational or entertainment content that supports your […]
4 Ways Post Excerpts Make Your Blog Stronger
It’s not enough to be an excellent writer these days. You have to have an understanding of SEO, user experience and design. Many bloggers are making the same mistake: they display the entire content of their post right on their home page, /blog page, category pages, and tag pages. These pages can become exceptionally long […]
Developing a Content Marketing Strategy For Your Business
In the old days (you know, the 90’s) marketing on the Internet was about spreading your logo as far as you could. The more visitors who saw your brand’s name, the more likely you were to make a sale. This “outbound” model of marketing is a carry-over from radio and television. Nowadays the most effective […]
8 Reasons People Unsubscribe From Your Email List
It’s well known that retaining a customer is cheaper than acquiring a new one. If you’re like most online businesses, you’re building an email marketing list. Email is the most effective sales channel and offers the highest return-on-investment of any marketing campaign. Even if you don’t have use for an email list today, you should […]
Website Analytics: How to Decrease Your Bounce Rate
One of the biggest struggles of any content creator is keeping users on the website. Typically, we aren’t creating content for fun. We may love the subject, but there’s a deeper business or personal goal involved. Perhaps you’re building page views for ad revenue, collecting leads, selling products, or working to build authority around your […]
15 Ways to Make Dealing with Clients a Lot Easier
I work in an agency setting, which means I deal with multiple clients every day. At any given time, my company will work with 30+ businesses. I’ve also done a fair amount of freelance writing, design and development work, so I have extensive experience dealing with clients. A relationship with a client is an interesting […]
