If there’s one truth in email marketing, it’s this: Leads grow cold and people unsubscribe. In order to be successful with email, you have to consistently grow your list. If…
There is a difference between content and blogging. Blogging is a lose collection of posts that don’t support an overall goal. There’s no architecture. There’s no plan. A post is…
Your headline is like a job interview or meeting your date’s father. You only get one impression, so you better not screw it up. Unfortunately, that's exactly what most people do.…
The Internet has disrupted the way people and companies do business. “In the digital age, every business is in the publishing industry.” If you’re running an online business, content marketing…
It’s not enough to be an excellent writer these days. You have to have an understanding of SEO, user experience and design. Many bloggers are making the same mistake: they…
In the old days (you know, the 90’s) marketing on the Internet was about spreading your logo as far as you could. The more visitors who saw your brand’s name,…
It’s well known that retaining a customer is cheaper than acquiring a new one. If you’re like most online businesses, you’re building an email marketing list. Email is the most…
One of the biggest struggles of any content creator is keeping users on the website. Typically, we aren’t creating content for fun. We may love the subject, but there’s a…
I work in an agency setting, which means I deal with multiple clients every day. At any given time, my company will work with 30+ businesses. I’ve also done a…