Oct 16 Dennis Hammer

Experimenting with Typography

We read a lot about “rules of typography,” but I worry that sort of content discourages designers from experimenting.

This design was for a restaurant deals app that’s picking up steam in New Hampshire.

Instead of alternating sans serif and serif types, I used two serif that alternated on the beats of the sentence. I left the right side somewhat monochromatic to emphasize the left side.

About The Author

Dennis is a content marketing strategist, writer, and designer. He helps companies all over the world design content strategies and processes that collect leads and sales.